Covering the Business of Sports in Indianapolis
Overview
Sports Biz Indy (SBI) is a media and insight platform dedicated to covering the business, leadership, and economic impact of sports in the Indianapolis region. The platform documents how professional teams, major events, governing bodies, universities, and community organizations contribute to Indianapolis’ identity as the Sports Capital of the World.
Rather than focusing on game outcomes or fan commentary, Sports Biz Indy examines sports as an industry—highlighting strategy, investment, leadership decisions, workforce development, and community impact.
Editorial Focus
Sports Biz Indy operates as a business beat, not an entertainment product. Core coverage areas include:
- Professional & Collegiate Sports Operations
Leadership, strategy, governance, and organizational decision-making - Major Events & Economic Impact
Analysis of large-scale sporting events and their role in tourism, development, and civic branding - Sports-Driven Economic Development
Public-private partnerships, infrastructure investment, and long-term planning (including alignment with Indiana Sports Corp’s 2050 strategy) - Fan & Consumer Experience
In-venue experience, community engagement, and qualitative observation of how sports are experienced across the region - Talent & Workforce Pipeline
Education-to-industry pathways, executive leadership, and the future sports workforce in Indiana
Content Formats
Sports Biz Indy delivers coverage through multiple professional formats:
- Video & Digital Distribution
Long-form interviews, short clips, and written insights distributed via YouTube, podcast platforms, LinkedIn, and Instagram - Embedded Fan
On-site coverage and analysis of professional, collegiate, and minor league games and events - Industry Briefings & Analysis
Short-form insights tied to trends, leadership changes, or strategic initiatives
Audience
Sports Biz Indy serves a business-minded audience, including:
- Sports industry executives and administrators
- Business and civic leaders
- Sport management, business, and law students
- Professionals seeking careers in sports
- Institutions engaged in sports-led economic development
Revenue Model
The platform is designed to be free and widely accessible, supported by:
- Institutional and/or Corporate sponsorships
- Select consulting and research services
Long-Term Vision
Sports Biz Indy aims to become the definitive record of Indianapolis’ sports business ecosystem—documenting leadership, strategy, and impact over time. The platform is structured to integrate seamlessly with established business media outlets, professional events, and institutional partners seeking credible, consistent coverage of sports as an economic engine in Indiana.
Indiana Town 